Art Of The Title

Art of the title can be the animations used with texts, or even the typography, these titles can really compliment and consolidate the atmosphere of the movie if used to effect, it could also help signpost the genre of the film. The artwork of the opening credits/title need to be effective as they set the tone for the rest of the movie. Below are two different examples of effective art works with titles and opening credits. One with animation with texts and one just simply typography.

Spider-man

The spider-man main titles use animation with text. These are effective as the text and animations look how the film should feel, everyone knows about spider-man and the webs in the background are iconic. The words seem to cling onto the webs as well which gives of the spider like vibe which compliments the film even further. These are good and effective as they link directly to the theme of the film the iconic webs set the mood of the film. Then there is also animation with an animated version of spider-man being shown which of course captivates the audience and gains there attention which is essential for the start of an movie. They also move into an animated city, which perhaps shows the audience how this spider-man film will take place.

Shaft

Shaft is an example of the typography placed over the action of the movie. There is a basic font, but it stands out due to the bright red colour, the credits are short but happen as the movie has started, this is effective as it allows the establishing shot to establish the location of the film, as well as introduce the film title at the same time.

Credits on action of film 

Credits on action of film